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JAYDEE™ is our AI Virtual Assistant embedded in an IoT steering wheel, based on human-machine interactions, controlled by touch gestures and driver’s voice, Analyzes 1,500 different risk variables of the human factor. Here’s what Jaydee can do:

  • Avoid Imapaired & Emotional Driving – Sensing & Addressing physoligical needs like drowsiness, drunk driving & drugged driving, as well as psychological needs like distraction, stress, anger & boredom -  with our AI Virtual Passenger technology, controlled  by simple touch gestures and voice interactions. 
  • Safe Connectivity  - Make calls, read aloud and dictate a response to Text, WhatsApp & Facebook messages completely hands-free & eyes free, without touching or looking at your phone.


  • Automated Navigation - Find your next destination without removing your hands from the steering wheel with integrated Google Maps, Apple Maps & Waze.
  • Personalized Infotainment - Explore our endless personalized streaming music. Control your own favorite playlists from Spotify and Deezer or listen to 30,000 radio stations without removing your hands from the wheel or eyes from the road.
  • Driving Mentor - Increase driver awareness with multimodal feedback like: tactile. haptic, visual, and auditory, Responding to risky driving patterns like  acceleration, speed, braking, oversteer, severe weather and more. 



  • Collect - Cutting-edge realtime sensor data platform ingests sensor data derived from our IoT human-machine-interface including touch gestures, speech, text, image and video data. 
  • Analyze - Deep understanding of the driver’s physiological and psychological state. Monitoring impaired-related responses and emotional-related realtime data, with pre-trained algorithms and continuously learning classifiers
  • Detect - Innovative AI algorithms correlated with analyzed sensor data to catch early signs of human risky behaviors and react to  them before an actual fatal event occurs.
  • React - Virtual Passenger technology combined with realtime audio/visual safety alerts & tactile/haptic feedback. 
  • Consume - Tailor-made realtime AI telematics analytics performance and well-being by using multi-modal real time interventions generated by our patented algorithms.



  • Providing a 360 degrees solution to address common impaired & unaware driving scenarios, like: distracted driving, drowsy driving, drunk driving and drugged driving, as well as emotional driving scenarions, like: stress, anger, anxiety & boredom – yet keeping your hands on the wheel & eyes on the road at all times. 
  • Continuousely focused in multimodal active/passive saftey to detect, react & minimize dangerous driver-realted events.  Delivering immediate value today.



  • Fluent in 29 languages: English, Spanish, French, German, Chinese, Arabic, Basque, Bulgarian, Catalan, Czech, Danish,
  • Dutch, Finnish, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese,
  • Romanian, Russian, Slovak, Swedish, Thai, Turkish



Tailor-made realtime analytics derived from our unique IoT devices in the automotive business and beyond. Helps in risk assessments, vehicle’s predicted maintenance crossed with the driver’s behavior and performance.



94% of car accidents are caused by human error. The human factor consists of impaired conditions including drowsy driving, drunk driving & drugged driving as well as unaware conditions like distracted driving and risky driving behavior or emotional conditions including stress, anger and boredom.  This is why we invented justdrive AI™.



Detect & React to drivers’ physiological & psychological needs via AI Human-machine interactions.



Pre-seed $1,100,000 Invested by Israeli & American Angels Investors.

$120,000 Credit from IBM



1st Gen: 1200 users from 61 countries. 2nd Gen: Selling now in Israel (6/2018). 65 distributions and pilots in pipeline.

 ~10K Miles Travelled

~15K minutes of analyzed driving



  1. Aftermarket – IoT devices sold via
    B2B2C channels  increasing safety decreasing impaired & unaware driving.
  2. 2. Tier 1 & OEM – Embedded product in
    the vehicle steering wheel, using our touch sensors. based on the maturity of the aftermarket product.
  3. 3.Service Providers – Telecom,
    Insurance, Fleets, Rentals, Car-Sharing